It used to be very complicated to do research on TV consumption. Exaltations of valuable socio-demographic facts and gaining insights into consumer behaviour, for example regarding the acceptance of and engagement with advertisements, was a challenging taks. Today, with the digitalization and era of new TV, it is important to understand the role of and exploit the possibilities of Business Intelligence and Big Data.
Our experts know all about modern technologies, such as Connected TVs, that can help to collect and evaluate relevant data. With proven methods for the TV environment that reveal how to turn the gathered information into your businesses advantages, we assist you to directly address specific target groups.
We provide the implementation of data analysis to transform the most effective way of targeting and digital distribution. Media Houses and TV stations will see immediate advantages of their real-time customer relations thanks to improved and personalized services.