If publishers want to truly succeed in these rough times of various challenges, they will constantly need to improve the productivity and effectiveness in their core business.
This video explains why and how publishers can benchmark their processes with the help of Schickler’s Media consultants.
Benchmarking reveals the strengths of publishing organizations and pinpoints their shortcomings. Most importantly, it helps to find new ways to improve business practices, functions and products.Two crucial prerequisites must be met when benchmarking a publishing organization: First of all, you must know the fundamental metrics to measure performance. Secondly, you need to have a good overview of the continuously changing best practices. We surely do:
Over the last 15 years in more than 500 projects, SCHICKLER consulting has acquired core competencies in both areas. We have defined key performance indicators (KPIs) for the complete value chains of newspaper and magazine publishers. Additionally, we have developed the most comprehensive benchmark database in the publishing industry. This database is “made in Germany”, a synonym for process excellence.