The advertising market is intransparent and very dynamic – this is true for online as well as for print. Only few publishers know their real market potential and know how to make the most of it. Are you also a little unsure about how to exploit your advertising potential to the fullest? Then our advertising market analyses can help you.
We offer a detailed and regional analysis of your print- and online-market-potential: Bottom-up, top-down and we also include all relevant regional factors. We show, with regard to the specific branch, which companies advertise where and where it makes sense for you to contact them. That way your sales team can offer individual solutions to potential advertising partners, thus increasing the chance that they will make a booking.
Our analyses are based on thousands of datasets which we combine individually for you. That way you will receive reliable information on which you can base your sales activities. And as a result you will be able to exploit your advertising market potential fully in the future.
Many media companies are looking for ways to expand online. With our analyses and online-market-models you can identify and evaluate potential options. We show organic and non-organic growth opportunities in the online-world and advise you regarding which road to take. Not only hard facts will be considered but also the cultural fit of a target to your company.
Our consultants are very experienced in compiling business cases and are more than happy to help you to develop your new online-business. We are on your side from target screening until the M&A-process and due diligence.
We develop an online-market-model that fits your needs. And we accompany you when putting your plans into practice!