Only by steadily improving productivity and effectiveness in the core business, magazine publishers are able to run their company successfully and hurdle the various challenges in these rough times. A perfect way for international magazine publishers to compare themselves to the best of their branch is the SCHICKLER benchmarking process.
This video explains why and how publishers can benchmark their processes with the help of Schickler’s Media consultants.
Benchmarking illustrates the strengths of publishing organizations and point out their shortcomings. Regarding business practices, functions and products, it’s an excellent way of deducing improvements. There are two vital requirements: knowing the essential metrics to quantify performance and maintaining the overview of the permanent changing best practices
We accomplish those requirements:
In more than 500 projects in the past 15 years, SCHICKLER consulting has acquired expertise in both areas. For every link of the value chain of magazine publishers we have defined key performance indicators (KPIs). The SCHICKLER database has become the most comprehensive database in the publishing industry and wears the “made in Germany”-cachet, a worldwide synonym for process excellence.